🎯 Our Mission

To democratize financial literacy by providing practical, accessible, and high-quality education focused on the Capital, Equity, and Stock Market, equipping individuals to confidently build wealth and overcome financial stress.

🌟 Our Vision

To be the leading catalyst for financial empowerment and economic inclusion, bridging the gap between theoretical understanding and execution to create a financially aware citizenry prepared for future challenges and opportunities, in alignment with national goals.

👨‍🏫 About Prof. (Dr.) Arijit Maity

Prof. (Dr.) Arijit Maity is a highly accomplished educational leader, researcher, and industry professional with approximately 20 years of total experience spanning industry, research, and academia. He holds advanced degrees including a PhD (from the University of Calcutta, 2015), MBA, M.Tech, and B.E..

Professional Profile and Expertise

• Experience: Dr. Maity brings a powerful blend of 10 years of Industry Experience as a Manager in various MNCs (including ADITYA BIRLA GROUP, LAFARGE INC and RAMCO INDUSTRIES in the Cement Industry, and ICICI Bank) , combined with approximately 10 years of Academic experience.

• Academic Leadership: He currently serves as a Professor and Ex-Principal at TECHNO INDIA, KOLKATA, demonstrating a proven track record in strategic educational management and administrative excellence.

• Key Areas of Expertise: His primary teaching and research interests lie in the dynamic fields of Marketing of Financial Services, Digital Marketing Strategy, Consumer Behavior in Financial Services, Entrepreneurship Development, and Strategic Leadership.

• Scholarly Contributions: Dr. Maity is an active researcher, credited with 20 Journal Publications, 18 Conference Papers (17 International) , and has authored 4 Books and 2 Book Chapters.

The Mission: Financial Literacy and Sustainable Development

Dr. Maity is a strong advocate for the Educational Marketing of Financial Literacy awareness programmes. His professional work is strategically aligned with the UN Sustainable Development Goals (SDGs), specifically:

• SDG 1: No Poverty

• SDG 4: Quality Education

• SDG 5: Gender Equality

• SDG 8: Decent Work and Economic Growth

• SDG 10: Reduced Inequalities

His mission is to leverage financial literacy education as a tool for sustainable community development.

Core Research Philosophy

His research focuses on the crucial intersection of marketing, financial education, and community development:

• Educational Marketing Strategies: He investigates the application of consumer psychology and digital marketing to increase the reach and impact of financial literacy programs.

• Financial Empowerment: He conducts research on how strategic communication and messaging can effectively bridge the gap in financial literacy and improve public financial wellness.

• Community Impact: He aims to establish a community action research lab to design, implement, and measure the impact of localized financial literacy programs, particularly focusing on women, youth, and low-income entrepreneurs in underserved regions of India.

Prof. (Dr.) Arijit Maity

Managing Director

Our team

Our strength lies in our individuality. The team strives to bring in the best talent in various fields.

ANUSUYA CHAKRABORTY

BUSINESS DEVELOPMENT MANAGER

ARCHISMAN MITRA

MARKETING RESEARCH ASSOCIATE

PRIYANKA DAS

RESEARCH ASSOCIATE

RANAJIT MAITY

BUSINESS DEVELOPMENT OFFICER

🏦 Acrotic Research Private Limited: Banking and Contact Details

💳 Banking Details (SBI Multi-City Cheque)

Acrotic Research Private Limited maintains a current account with the State Bank of India (SBI).

Bank Name: State Bank of India (SBI) Branch Address(12346) - MOLLARGATE, MOLLARGATE, BUDGE BUDGE TRUNK ROAD P.O. - M.GOBINDAPUR, P.S. - MAHESHTALA, SOUTH 24 PARGANAS 700141, IFS CodeSBIN0012346, Account No.42203678836, MICR Code700002374

📞 Digital Payment & Contact Information

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ContactDetail, UPI IDacroticresearch@upi, WhatsApp No.+91 9330429479, Email ID: contact@acroticresearch.org