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🧭 Acrotic Research: A Summary of Financial Empowerment Services

Acrotic Research focuses on four interconnected domains to bridge the financial knowledge gap and promote economic empowerment.

Target Audience: BBA and MBA students.
Core Activity: Business Development (Provisional Role) focused on D-mat/Trading account acquisition and opening DMAT account opening Link:
Focus: Practical application of Educational Marketing principles.
Outcome: Graduates gain direct experience in financial sales, customer relationship management, and regulatory compliance.

Goal: Enhance financial knowledge and practical trading/investment skills.
Key Modules:
- Core Financial Literacy: Budgeting, saving, debt management, and risk assessment (delivered via workshops and community outreach).
- Capital Market & Trading: Detailed training on equity, commodity, and currency markets, including technical/fundamental analysis and risk management (hands-on sessions, simulated platforms).
- Investment Product Marketing: Customized training for sales teams on ethical, customer-centric sales of complex products (e.g., Mutual Funds).

Focus: Academic and applied research, often aligned with UN Sustainable Development Goals (SDGs) (1, 4, 5, 8).
Core Areas:
- Educational Marketing: Investigating effective strategies to disseminate financial education to underserved communities.
- Financial Inclusion & Resilience: Studying the impact of literacy on household poverty reduction and gender equality.
- Behavioral Finance: Analyzing psychological biases to develop effective "nudges" and communication strategies.
Output: Publication in peer-reviewed journals and conference presentations.

.Personalized Mentoring: BBA, MBA, Academic subject mastery (General Management) and guidance for Ph.D./Masters Thesis.